Carl is a researcher and strategist with a social scientist鈥檚 heart. He has over 30 years' experience in the insights industry and has written a bunch of books about research and applying evidence in decision making. He works at The Curiosity Company and moonlights as a Senior Adjunct Fellow at the 麻豆传媒高清鈥檚 Business School and as the presenter for the popular critical thinking course run by the NZ Marketing Association. In 2023 he was made a Fellow of the Research Association of New 麻豆传媒高清 and in that same year was named as a Global Insight250 Winner.